125 Reasons to use a REALTOR
1. Make appointment with seller for listing presentation
2. Send seller a written or e-mail confirmation of listing appointment and call to confirm
3. Review pre-appointment questions
4. Research all comparable currently listed properties
5. Research real estate sales activity for past 6 months from MLS and public records databases
6. Research “Average Days on Market†for this property of this type, price range and location
7. Download and review property tax roll information
8. Prepare “Comparable Market Analysis†(CMA) to establish fair market value
9. Research property’s ownership & deed type, lot size, legal description, zoning
10. Prepare listing presentation package with above materials
11. Perform exterior “Curb Appeal Assessment†of subject property
12. Compile and assemble formal file on property
13. Review listing appointment checklist to ensure all steps and actions have been completed
14. Listing Appointment Presentation
15. Give seller an overview of current market conditions and projections
16. Present company’s profile and position in the marketplace
17. Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds
18. Offer pricing strategy based on professional judgment and interpretation of current market conditions
19. Discuss Goals With Seller To Market Effectively
20. Explain market power and benefits of Multiple Listing Service
21. Explain market power of web marketing, IDX and REALTOR.com
22. Discuss three distinctive marketing strategies of The Maez Group and RE/MAX Premier- remax.com, unmatchable marketing and advertising, professional copywriting for every listing, social marketing and more
23. Explain the work the brokerage and agent do “behind the scenes†and agent’s availability on weekends
24. Explain agent’s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers
25. Review Listing Contract & Addendum and obtain seller’s signature
26. Once Property is Under Listing Agreement
27. Measure overall and heated square footage and room sizes
28. Confirm lot size via owner’s copy of certified survey, if available
29. Note any and all unrecorded property lines, agreements, easements
30. Obtain house plans, if applicable and available
31. Prepare showing instructions for buyers’ agents and agree on showing time window with seller
32. Obtain current mortgage loan(s) information: companies and & loan account numbers
33. Review current appraisal if available
34. Order copy of Homeowner Association bylaws, if applicable
35. Ascertain need for lead-based paint disclosure
36. Prepare detailed list of property amenities and assess market impact
37. Compile list of completed repairs and maintenance items
38. Explain benefits of Home Owner Warranty to seller
39. Assist sellers with completion and submission of Home Owner Warranty Application
40. When received, place Home Owner Warranty in property file for conveyance at time of sale
41. Have extra key made for lockbox
42. Arrange for installation of yard sign
43. “New Listing Checklist†Completed
44. Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability
45. Review results of Interior Décor Assessment and suggest changes to shorten time on market
46. Load listing into transaction management software program
47. Entering Property in Multiple Listing Service Database
48. Prepare MLS Profile Sheet and enter in the MLS listing data
49. Proofread MLS database listing for accuracy – including proper placement in mapping function
50. Add property to company’s Active Listings list
51. Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours
52. Take additional photos for upload into MLS and use in flyers.
53. Marketing The Listing
54. Create print and Internet ads with seller’s input
55. Coordinate showings with owners, tenants, and other Realtors®. Return all calls – weekends included
56. Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows
57. Prepare mailing and contact list
58. Generate mail-merge letters to contact list
59. Order “Just Listed†labels & reports
60. Prepare flyers & feedback faxes
61. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
62. Prepare and print property marketing brochure for seller’s review
63. Place marketing brochures in all company agent mail boxes
64. Upload listing to company and agent Internet site, if applicable
65. Mail Out “Just Listed†notice to all neighborhood residents
66. Provide “Special Feature†cards for marketing, if applicable
67. Submit ads to company’s participating Internet real estate sites
68. Price changes conveyed promptly to all Internet groups
69. Reprint/supply brochures promptly as needed
70. Loan information reviewed and updated in MLS as required
71. Feedback e-mails/faxes sent to buyers’ agents after showings
72. Review weekly Market Study
73. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
74. Place regular weekly update calls to seller to discuss marketing & pricing
75. Promptly enter price changes in MLS listing database
76. The Offer and Contract
77. Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.
78. Evaluate offer(s) and prepare a “net sheet†on each for the owner for comparison purposes
79. Counsel seller on offers. Explain merits and weakness of each component of each offer
80. Contact buyers’ agents to review buyer’s qualifications and discuss offer
81. Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible
82. Confirm buyer is pre-qualified by calling Loan Officer
83. Obtain pre-qualification letter on buyer from Loan Officer
84. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date
85. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
86. Fax copies of contract and all addendums to title company
87. When Offer to Purchase Contract is accepted and signed by seller, deliver to buyer’s agent
88. Record and promptly deposit buyer’s earnest money in escrow account.
89. Deliver copies of fully signed Offer to Purchase contract to seller
90. Provide copies of signed Offer to Purchase contract for office file
91. Advise seller in handling additional offers to purchase submitted between contract and closing
92. Change status in MLS to “Sale Pendingâ€
93. Update transaction management program to show “Sale Pendingâ€
94. Assist buyer with obtaining financing, if applicable and follow-up as necessary
95. Verify inspections ordered
96. Tracking the Loan Process
97. Confirm Verifications Of Deposit & Buyer’s Employment Have Been Returned
98. Follow Loan Processing Through To The Underwriter
99. Contact lender weekly to ensure processing is on track
100. Relay final approval of buyer’s loan application to seller
101. Home Inspection
102. Coordinate buyer’s professional home inspection with seller
103. Review home inspector’s report
104. Ensure seller’s compliance with Home Inspection Clause requirements
105. Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs
106. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed
107. The Appraisal
108. Schedule Appraisal
109. Follow-Up On Appraisal
110. Assist seller in questioning appraisal report if it seems too low
111. Closing Preparations and Duties
112. Coordinate closing process with buyer’s agent and lender
113. Ensure all parties have all forms and information needed to close the sale
114. Confirm closing date and time and notify all parties
115. Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining Death Certificates
116. Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing
117. Research all tax, HOA, utility and other applicable prorations
118. Request final closing figures from closing agent (attorney or title company)
119. Receive & carefully review closing figures to ensure accuracy of preparation
120. Confirm buyer and buyer’s agent have received title insurance commitment
121. Provide “Home Owners Warranty†for availability at closing
122. Review all closing documents carefully for errors
123. Review documents with closing agent (attorney)
124. Provide earnest money deposit check from escrow account to closing agent
125. Coordinate this closing with seller’s next purchase and resolve any timing problems
126. Have a “no surprises†closing so that seller receives a net proceeds check at closing
127. Attend closing
128. Refer sellers to one of the best agents at their destination, if applicable
129. Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.
130. Close out listing in transaction management program








